Project 2

Increased Integration Success

Improved completion rates by guiding a diverse set of users—farmers, consultants, and internal teams—through complex setup steps

Reduced Configuration Errors

Minimized data inconsistencies across different user inputs and systems by introducing validation and structured field mapping

Scalable Integration Flows

Enabled multiple user profiles to configure integrations reliably, reducing dependency on support and technical teams

I designed an integration setup experience that simplified how different user groups—farmers, consultants, and internal teams—connect external systems to Cropwise.
The solution addressed complexity in data structures, field mapping, and validation, enabling users with varying levels of technical expertise to configure integrations more reliably while reducing errors and dependency on support.

THE CHALLENGE

Designing a reliable integration experience for multiple user profiles with different levels of technical expertise, across systems with inconsistent data structures and high risk of silent errors.

Discovery

Identified key friction points across different user groups, including confusion in mapping logic, high error rates, and lack of feedback during configuration.Insights from support and user behavior showed that both technical and non-technical users struggled to complete integrations successfully.

Definition

Defined a structured approach that could support different user mental models, balancing flexibility for advanced users with guidance for less technical users.Aligned with engineering to ensure validation logic and data handling would work consistently across use cases.

Delivery

Delivered a scalable integration flow designed to support both technical and non-technical users, with clear mapping logic, validation, and error handling.Partnered with engineering to define data structures, validation rules, and edge cases, ensuring consistent behavior across complex integration scenarios.

The result brought structure, transparency, and reliability to complex integration workflows across multiple user profiles.