Projects

My Cropwise

_Reducing friction in cross-product workflows by standardizing navigation across multiple platforms.

Unified Navigation

Standardized access across products by replacing fragmented navigation patterns with a single, consistent structure

Reduced Friction

Simplified how users find and access entities, minimizing navigation effort across multiple screens

Improved Context Switching

Enabled users to move between workspaces, organizations, and farms without losing context

I led the design of My Cropwise, a centralized navigation layer within the Cropwise platform that unified how users access and manage workspaces, organizations, and farms.The solution reduced fragmentation across products, simplified navigation flows, and improved the overall experience for users managing large and complex datasets.

THE PROCESS

A problem-driven approach to unify fragmented navigation while balancing user needs, system constraints, and cross-product consistency.

Discovery

Identified critical usability issues caused by fragmented navigation across products, including difficulty locating entities and excessive navigation steps.Gathered insights from user feedback, support tickets, and observed behaviors to understand how users interacted with farms, organizations, and workspaces.

Definition

Defined a unified navigation model to standardize access across products while supporting different user roles and data structures.Balanced consistency and flexibility by aligning with multiple product teams and ensuring compatibility with existing system constraints.

Delivery

Delivered a centralized navigation experience that supports structured browsing, search, and map-based exploration.Worked across teams to ensure scalable implementation through shared components and coordinated rollout across products.

The result brought consistency, clarity, and scalability to navigation across the Cropwise platform.